Showing posts with label swinney. Show all posts
Showing posts with label swinney. Show all posts

Friday, 25 July 2014

Taxing Times: A fair tax model for iScotland.

I was drawn to a statement made by my friend Iain Lawson, the former member of the SNP’s National Executive, on his Facebook timeline recently:

“Accountants are unhappy about the Scottish Government tax proposals. I can understand this, what would happen if we had a simplified tax system without hundreds, if not thousands of loopholes?

Let me tell you from my experiences in Estonia, accountants have to find new ways of making money other than devising tax avoidance schemes.

“Companies have to pay the true tax based on their true profits. What's not to like?

This set me thinking again as I have put quite an amount of time and thought into considering future models of a Scottish tax system and it prompted me to try to crystallise the better part of 2-3 years of musings into some semblance of order.

A fair and transparent taxation system is a relatively straightforward thing to devise and implement whilst a complicated and opaque system is symptomatic of an arrangement pandering to vested interests in a scatter-gun approach with a certain lack of joined-up-thinking.

So here goes…

Corporate Tax

A great deal of column inches have been written about Corporate Tax (CT) so let’s begin there. The arguments have been pushed along by HMG up to now by my way of thinking and not led by Holyrood. What do I mean by that? Well, the main thing that is talked about in terms of lowering the CT rate is that it will cost the economy in terms of lost revenue. Yes, that is true if you let that isolated fact stand alone but if you then consider the grander purpose of lower CT then that argument is rubbished.

In plain and simple terms, if CT is lower then, all other things being equal, there is the creation of an incentive for inward investment to generate new employment opportunities. These new opportunities see people in work whose salaries attract personal income tax (PT) and national insurance (NI) plus the logical local spend of this newly created wealth. This leads to downward distribution to retail business – among others – and a corresponding entrenchment or expansion of earnings and existing jobs in that sector with corresponding CT, PT and NI enhancements from these secondary businesses. It’s a very simple “trickle-down” progression which need not have a logical end as long as we can establish interconnectivity between the various elements of the economy. Of course there will be spillage in that our Scottish economy will not be hermetically sealed! But the fiscal drivers will be domestic.

This type of scenario is what has driven the Irish economy along. Don’t put all the blame on the boom and bust of the property bubble and the economic crisis as that was a universal phenomenon which just happened to be exacerbated in the Republic because, to a great extent, much of Ireland was starting from a far lower base than most of Western Europe. The CT rate of 12.5% has been a huge success story with so many foreign companies flooding into Ireland to take advantage of a light fiscal touch and an educated workforce. There is also a fallacy abroad about Ireland in terms of CT which needs to be cleared up. The 12.5% rate only applies to trading income – non-trading income is taxed at 25% so Ireland is an unsuitable place to park so-called offshore assets as there is no advantage to doing so. Or more precisely there is no advantage to the Irish state as this type of income does not offer trickle-down benefits to society.

There are plenty of models out there in the EU which are attractive and pro-business. The Estonian model gets a lot of mileage for its 0% rate on undistributed corporate profits. But there is also the 5% flat rate on profits under ca. €290k for the so-called Lithuanian "micro company" – a very competitive small business vehicle. This model is already being marketed beyond Lithuania’s borders as a tax-efficient holding for businesses with a quasi-transnational footprint – crucially once a business has been taxed for CT in one member state of the EU then there is no remaining liability for further taxation in another member so paying 5% in Lithuania is a better choice than some other jurisdictional levies. This suits Lithuania today.

Luxembourg has several attractive business formation models and it's no accident that an increasing number of multinationals lodge their IP there with a sub-6% income tax rate on royalties arising. It's a hoot when HMG and HMRC squeal about Luxembourg VAT on things like Amazon but at the same time fail to tax the big boys at anything like statutory rate – just witness Pfizer's eagerness to become UK domiciled. Luxembourg has cleverly switched its company regulations in a rather fluid manner as EU legislation develops and will undoubtedly continue to do so. For anyone not familiar with Luxembourg Ville, a huge financial zone has been built in an entirely new part of the city on the plateau of Kirchberg. This is a purpose built quarter which houses a great many international banks, accountancy firms, auditors and insurance companies along with conference centres, EU institutions and retail centres. All of this in a zone that conveniently reaches towards the airport.

Maltese corporate taxation could teach us a thing or two with what is, at face value, a high CT jurisdiction – 35% – but with rather generous rebates for legitimate operators that can be reduced to a very palatable 5%.

Personal Income Tax

If there is one area of government policy that is guaranteed to get virtually everyone excited it is personal taxation. This is an area fraught with dangers at election time for any potential leader of HMG and many a UK General Election has been won and lost on personal taxation policy.

But, in principle, PT need not be such a thorny issue. It is the very complexity of the system as laid down by the Chancellor of the Exchequer and administered by HMRC that creates such electorally charged issues.

A flat rate PT regime as a jumping off point for iScotland would be a very pleasant culture shock to my experience. There are various schemes in operation throughout Europe and although some are very attractive such as 0% in Bosnia we need to have some form of realism about what taxation is actually collected for. If we wish to have a healthy state sector then we require healthy input and that starts with realistic PT.

If a future Scottish Revenue Service (SRS) would pursue a fundamentally flat rate scheme it would offer so much clarity but the key point to the layman would be that when an employer tells you that you will earn £X per week or per month then you will be able to calculate with some degree of certainty what your take-home will be – something quite unimaginable with HMRC.

This is an area of taxation where clarity should be welcomed by all-comers. As Iain suggests it is the accountants who are the winners with the opaque regulations of a tax system that runs to 11,000 plus pages.

Then the flip side of the coin might be offered.

Are you sure that your accountant is as well versed in absolutely up-to-date HMRC regulations as he needs to be to offer you a full service? I am not sure if that question can be universally answered with a “yes” by all of us. I had the personal experience of a fairly young and generally go-getting accountant who was on the staff of a leading Aberdeen law practice a number of years ago. He was well versed in saving clients’ money through judicious financial planning of estates and trusts. But at the same time he was costing his own employer thousands of pounds every month, as was pointed out to him one evening, because he was not up to date on the latest allowances for company cars.

The silly stuff is in the detail and that is the largest part of the problem.

So, as a wise man once said, KISS – Keep It Simple Stupid!

National Insurance

We don’t look at NI with anything close to the same keen gaze as we do other forms of deductions. It’s just there. It comes off before tax and that’s that. It doesn’t seem to hurt so much. But NI is just a PT by any other name. Only in this case it looks after a narrowly defined area of benefits which are closely attached to the person such as pension, healthcare, unemployment cover etc. Therefore it is impossible to calculate a gross rate of deduction without factoring in NI. In some jurisdictions NI is not levied separately and the PT figure is indeed the gross deduction but that varies.

Whilst I would argue for flat rate PT I would, conversely, argue for a sliding scale of NI. This proceeds from the premise that some of the different elements in the NI payment might be permitted to be comparatively less steeply increased but pension provision can never be enhanced enough if the individual concerned can afford the contribution. Private and employer pension provisions are other beasts entirely but an affordable and properly funded state pension to the individual can be something new that iScotland gives as a reward for a productive working life, something that is impossible to imagine with HMRC and the DWP at the helm.

Inheritance Tax

As the author of the 2010 Conservative Party Manifesto and the Chancellor of the Exchequer-in-waiting George Osborne made an explicit pledge to raise the threshold for Inheritance Tax (IHT) to £1 million in the UK. He reaffirmed later in 2010 that the increase would take place “in this Parliament” but despite that this promise has completely disappeared without a trace.

IHT is a tax on death. It is a tax imposed on the survivors of those people who have done reasonably well in life and salted enough away to leave something to their kids and their grandkids. It’s not adding insult to injury, it’s adding insult to death!

This is another political football that is kicked around at Westminster election time but the net result never seems to be anything too radical and the threshold has crept up well below the numbers indicated as appropriate.

Employment Costs

The primary employment costs are similar to those as described under NI, namely pension, healthcare and unemployment contributions although this can and does vary from one country to another.

The levels of employer contribution can be fairly light in some tax regimes and the flip side of Estonia’s 0% CT on undistributed profits is a social security contribution of 33% over and above an employee’s gross income. As an example an annual gross salary of €10,000 paid to an employee in Estonia would see the employer actually make gross payments of €13,300. Other examples of employment costs are 31% in Hungary and 23.75% in Portugal.

So that’s the main components of direct taxation. From the point of view of indirect taxation we should consider mainly VAT.

Value Added Tax

The case of VAT in the EU is a little different from the main direct taxes. Variability of rate of VAT is limited in that the lowest regular rate is 15% with reduced rates available in various sector down to as low a rate as 0%. The application of reduced rates and the sectors in which they can be levied are dependent upon negotiation but as things stand currently the UK has the highest number of zero-rated categories.

The current issue of using low VAT jurisdictions for e-business and mail order invoicing purposes, such as Amazon out of Luxembourg, is set to change soon with the burden of VAT becoming fixed by the address of the purchaser and not the vendor. So there will be no accrued advantage in operating from a low VAT base as the invoice will have to reflect the relevant VAT rate at point of delivery of the goods. For instance a package of new books shipped to Ireland from inside the EU will attract a 0% rate commensurate with the Irish exemption but the same package delivered to Denmark will attract a rate of 25%.

These new regulations will iron out a few bumps in the VAT system and point companies squarely towards CT advantages. So we can look forward to far less VAT-vectoring in transnational trade within the single market in the future as there will be no distinct advantage unless the local VAT rate alone offers justification for business location.

A Scottish Revenue Service

I am convinced that the future SRS should be a fairly light touch organisation. By this I do not mean that they should be lax with regulation. What I do mean is that the level of transparency should be such that only a fair-to-middling level of accounting competence would be needed to be able to see all businesses report to full satisfaction with no need for clarification and cross-referencing with the SRS.

When the taxation regime is built in a fundamentally simple and straightforward manner with concrete rules and minimal exceptions then the possibility to be “creative” disappears. If the rules are foolproof then even a fool should be able to get it right by definition. Also if errors are made then the offender should be admonished or punished accordingly in an “across the board” manner.

Potential Tax Model for iScotland

What follows now proceeds from what I have written above and is only my own personal model for a taxation structure in iScotland. This bears no relation to the Scottish Government’s White Paper, Scotland’s Future, and can be ripped to shreds at will if anyone so desires. I’m not going to try to tackle Capital Gains Tax and the issues of Excise and Duty payable on fuels, tobacco and alcohol etc. These subjects will be returned to in later separate articles.

1. Corporate Tax – I see the need for a benevolent CT system to attract foreign investment and jobs to our country. I also see a benevolent CT regime as an enticement for undecided parties to reaffirm their commitment to Scotland as a place to do business. To this end I would suggest something of an amalgam of the examples that I described earlier.

I would take the Lithuanian micro company model and impose it as a workable analogue across the board. Let all companies have their first £250,000 of profit  – distributed or otherwise – taxed at 5%. Further to that I would impose a continuing CT rate at 5% above £250,000 on undistributed profit without ceiling and have distributed profits taxed at a rate of 15%.

2. Personal Income Tax – We need to be realistic in our assessment of what is both viable and fair in the PT rate for iScotland. I would favour a flat rate with a reasonably high initiation point. I suggest a taxation threshold of £15,000 with everything under that level of income being 0% rated. All income above £15,000 should be taxed at a flat rate of 22.5%.

There is the question of allowances for married couples or civil partnerships. I would replace this with a unique “pooled allowance” which might permit any two permanently interlinked individuals to enjoy a joint taxation threshold that is substantially higher than the single person’s allowance. This pooled allowance could offer a 0% taxation threshold of £25,000 across the two incomes in a relationship. This may not sound astoundingly generous but if the scenario sees, for instance, one person working and the other staying at home to look after children then the working partner will enjoy a further £10,000 of income at a zero rate which, if the salary is equal to or more than £25,000, will equate to £2,250 more in the pocket every year.

Furthermore I would offer a revolutionary incentive to those on a pension – I would make pensions exempt of all PT for a period of at least 10 years. That’s right, completely abolish taxation on pensions for the time being. In the intervening period there can be a debate on how best to address the issue of taxation on pensions but I would favour a pledge of a high threshold and shallow entry such as nothing taxable below £30,000 and even then only at a rate of 5% with a step up to 10% at £50,000. The vast majority of pensioners will be unaffected by any return to taxation and those who will eventually be taxed will be those best able to afford the contribution. As an example someone with a pension of £40,000 would only pay an annual amount of £500 in PT and in the case of a pension of £60,000 that figure would be £2,000.

3. National Insurance – As I mentioned earlier I would tilt NI contributions in the direction of pension provision, but that should not be at the expense of other sectors that the payment is intended to provide for. My base NI threshold would be at £12,000 – let the first £1,000 every month be free of contribution. At £12,000 the rate of NI would be 4%. At £15,000 when PT kicks in I would see NI rise to 5%. Then at every £5,000 increment from there upwards I would add 1% to the NI rate – 6% at £20,000, 7% at £25,000, 8% at £30,000 etc. – up to a maximum contribution rate of 15% at an income level of £65,000 and above. All contributions up to 8% would be split as required between the different sectors that NI is designed to provide for but anything beyond 8% should be explicitly ring-fenced as supplementary state pension provision. The entry to this NI system is not nearly as steep as the UK version. The cost will dig deeper but only on the basis of affordability.

The current UK system kicks in at an income level of £153 per week or £7,964 per year at a rate of 12% but then drops to 2% at a level over £805 per week or £41,860 per year. Unfortunately that level of NI contribution sees both too steep an entry point and too shallow a rate reduction. The earner is penalised too abruptly at too low an income but when he or she can most afford it the rate is relaxed. This will always create deficits in the key areas of public spending that are most critical to us all at our times of maximum vulnerability – old age, illness and unemployment. A graduated and increasing NI burden has the potential to secure better provision for our times of need,

4. Inheritance Tax – More revolutionary stuff here with IHT and follow the lead of Australia and New Zealand – scrap it completely. It can fairly easily be argued that the means of collecting IHT would be at least as costly as the actual tax take. Scotland is not the Home Counties after all and the number of qualifying estates is relatively low by comparison. It can also be fairly easily argued that by having accumulated an estate sizable enough to attract IHT then the person concerned was likely to have been taxed more than adequately whilst building that estate.

Therefore remove IHT completely and do not tax the dead!

5. Employment Costs – This is a difficult one as we need to be fair and equitable to society in general without scaring off employment opportunities. At the same time we need to recognise that there must be a reasonable level of contribution from an employer. In the tax year 2014/15 in the UK the rate is 13.8% for all earnings above £7964 with a few exceptions. Bearing in mind the CT benefits as specified above I would levy a flat rate of employer NI contribution at 20% from an entry level of £12,000 – the same threshold as for employee NI contribution. This is certainly higher than the existing UK system but is more than compensated for by other allowances in the general system.

6. Value Added Tax – VAT is of course a transactional or consumption tax that is indirectly collected and disbursed along the supply chain of products until eventually being levied upon the end user. The system is fairly standardised within the EU in terms of its administration although not, as pointed out earlier, regarding its levels. I would argue for the lowest headline rate of VAT as permitted by the EU at 15%. I would also argue for the retention of the UK’s zero-rated sectors on what are regarded as essential items. The reduced rate can be as low as 5% and that would seem to be a reasonable level.

Summing Up

So that’s where we are at just now and that’s where I see us going in the near future with iScotland. We should aspire to a highly transparent and completely linear system of contributions which create scenarios that are easily read by the contributor.

When it comes to arguing the features and benefits of such a system it is very important to treat this model as a whole and not to separate out the different components as doing that simply creates obfuscation. Westminster has skilfully managed to separate employment costs from the taxation equation and stand them up as separate and problematic issues, or more accurately, in my honest opinion, the Scottish Government has not offered a persuasive, inclusive narrative for reconciling taxation and employment costs in a joined-up manner. As Westminster drags each issue away from the body of the whole it is quite easy to interrogate one element as unsustainable but that is all about contextualisation and the boys from London are the undoubted experts in this form of misleading subjectivity.

I think part of the blame for this is not through any fault of the Scottish Government getting hauled off-message and nor do I think it is because of a lack of consideration of the issues. Instead I feel that it is in some part down to John Swinney’s more cerebral approach to his portfolio. He’s not a Bullingdon brawler like George Osborne or as combative as Ed Balls. Instead he attempts to argue reasonably and rationally with no aggressive attempt. By trying to tell the truth in an inclusive and rounded manner John Swinney has not made the sound bites that the media crave and the electorate hang onto. This is not a criticism of the Finance Secretary as he has been singularly successful in getting to grips with the big picture of Scottish finances with one hand tied behind his back and the other in a boxing glove!

So maybe I need to contradict myself here. Maybe we need to cherry-pick some of the good stuff out of the whole and rub it into the faces of the media until a little of it sticks and they pop their heads out looking for more. Whatever it might be it should create a media and Unionist feeding frenzy. But that is good. Then we can bring in the heavy hitters of Alex Salmond and Nicola Sturgeon to underline the interconnectivity of the entire system.


When Michelle Mone and her ilk bump their gums there is a lot of irritation but some uncertainty as to why she is totally wrong. She is NOT totally wrong. Yet! The inclusive narrative has not been presented coherently. When it has been presented coherently then we can all be certain that she is the stooge that we feared all along.

I would ask everyone to be interactive here and offer as much criticism as you like. The model outlined is only my model. Tell me how to improve it!

Wednesday, 14 May 2014

Scottish Labour Legalises Prostitution

Wendy Alexander initially appeared to have the potential to be the "great white hope" of Scottish Labour and she seemed to be really ready and willing to engage on the issues and not just lap up the party line à la London. Her "bring it on" exhortation gave momentary belief that the lines of political communication might be open and Scotland might be able to engage in a unique debate. That candle of hope was snuffed out after only a very brief flicker as normal service was resumed by Gordon Brown announcing three days later that she was not, in fact, offering Labour's support for an immediate referendum. I still genuinely believe that Wendy Alexander came from a position of best intentions - or at least as good as that can get from Scottish Labour.

Iain Gray was almost so perfectly named. A rare beast in modern Scottish Labour in being someone with a good experience of the real world having had an education in physical sciences and then working as a teacher before extensive charity work. But oh so dull.  A complete personality vacuum. He had no ability in debate and looked more and more cross as arguments eluded him. His final humiliation was the infamous Subway incident when he failed to handle a band of hecklers at Glasgow Central Station, during the 2011 campaign trail. Instead of addressing the group he turned tail and ran. That was that.

After the slaughter of the Scottish Parliamentary Election of 2011 Gray jumped ship and the paucity of choice was there for everyone to see.

Johann Lamont floated to the top of the murky pond of what remained of Scottish Labour's Holyrood talent. One glance at her CV and only a brief listen to her oratory will confirm to anyone that she is a return to the world of the old Labour "apparatchik" with no frills and no skills other than being able to rally the votes of the comrades. That she also looks the part is a bonus! But she undoubtedly remains in the ranks of the apparatchiks and clearly not in the "nomenklatura" as she has been outmanoeuvred by almost everyone on the SNP front bench since her appointment as ScotLab Commissar-In-Chief, so deftness in argument or debate is certainly not her forte.

Lamont can be seen as someone who is the policewoman of party policy in Scotland and the person to wield the stick with which to attempt to beat the SNP at every turn. "Attempt" is the operative word here as Alex Salmond, Nicola Sturgeon, John Swinney et al are nowhere near as leaden-footed as Ms. Lamont and if she has managed to inflict even a glancing blow of late it has been through accident and not any great skill.

How ironic that Lamont was elected on the back of a speech in which she told party delegates that, "We must listen and learn, show humility and seek again to talk for and to people's ambitions and concerns. Our real challenge is that we in Labour lost our way, lost our confidence and lost Scotland." Since 2011 Labour in Scotland has exhibited the same failings and that is in no short measure due to the conduct of Johann Lamont and her closest cabal.

These are people who have no sense of political decency. You ask a question to Lamont or her ilk and you need not expect an answer. Now that is not uncommon for politicians as we all know but Johann Lamont has been repeatedly asked for her views on nuclear weapons on the Clyde since her ascension to party politburo boss, coloured by her outspoken views against these WMDs when she was a junior politician. The silence is deafening. Utterly deafening. She doesn't even have the decency to turn round and say, "OK, I've sold my principles down the river for the greater cause." Some might even respect her for that in a perverse way but she doesn't offer that opportunity as she is from the school of Scottish Labour that does not sanction cross-examination.

Her acolyte, Jackie Baillie, is another of those who will not be questioned. She is quite happy to jump to her feet at Holyrood and spout smug falsehood after smug falsehood in her attempt to score points for ScotLab when she just, in fact, comes across as clueless and out of her depth. Others in the opposition team are too nameless to bother with as there is no depth.

Enter stage left one Douglas Alexander, brother of the aforementioned Wendy. I don't know what it is but I instinctively want to like Douglas. He is reasonable, he is conciliatory, he is thoughtful....

Oh hang on, that's the whole point isn't it?

That nice Douglas Alexander

Alistair Darling has been so negative and damned useless that the next Tory placeman has been called up. And let's not dress it up in any other way. Douglas Alexander is the new Tory spokes-spiv in Scotland. "Wanna buy a pair o' nylons love?" A purveyor of soiled goods. He will dress it up in any way that we might be expected to be able to swallow it. The Tories themselves realise that they have no constituency in Scotland so Labour allow one of their brightest to be co-opted to the cause for the duration.

Any port in a storm for Dougie Alexander. He is undoubtedly a capable political operator and he has a very convincing way about him. He sounds so plausible...

Hold on! We're at it again!

Better Together have taken a guy who comes across as so sincere that he looks like he is about to burst into tears at any moment because he feels your pain. Are we supposed to like Dougie boy because he's sweet and lovely or are we supposed to buy into his Labour/Tory doublespeak?

We all know what the so-called oldest profession in the world is reputed to be. ScotLab is providing a procession of professionals who pretend with one side of their face to be deeply concerned about Scotland but at the drop of a hat sell themselves to Conservative Middle England. Enough of this shameless harlotry! There is nothing honourable in dancing with the devil.

ScotLab and London Tories discuss issues of mutual interest

Scottish Labour is prostituting itself to Tory Mammon and that is one liaison too far. So, to Douglas Alexander, Alistair Darling, Gordon Brown, Jim Murphy and the rest of so-called Labour's Tory placemen, if you wish to sell yourselves then that is entirely up to you, but please do not expect Scotland to sell its soul for the sake of your careers. You have lost any credibility that you had and the miracle is that so many in Scotland have not seen through you all yet.

Scottish Labour, the lie that just keeps on giving. Time for a quickie love? Wink, wink, nudge, nudge...

Sunday, 16 October 2011

Coalition ministers to flood Scotland in SNP attack? Bring it on!

The SNP government is developing a Scandinavian style society where those less able are offered certain social guarantees - healthcare, education, transport, housing etc. Danish sociologist Gøsta Esping-Andersen notes that this particular adaptation of the mixed market economy is characterised by universalist welfare states (relative to other developed countries), which are aimed specifically at enhancing individual autonomy, ensuring the universal provision of basic human rights and stabilising the economy. It is distinguished from other welfare states with similar goals by its emphasis on maximising labour force participation, promoting gender equality, egalitarian and extensive benefit levels, large magnitude of redistribution, and liberal use of expansionary fiscal policy. All commendable aims and all a very decent fit for modern Scotland.

The Tories are looking across the Atlantic to an American GOP model where it is, to a very great measure, sink or swim depending on the strength of your bank account. The so-called Big Society is nothing more than a cloak behind which to hide sustained cuts. The big difference in this case is that whilst the Republicans crave small government with laissez-faire policies, the Tories crave big government with micro-managed cuts. This just does not work as economic impetus is stripped from the national machine.

The LibDems have lost the right to comment on anything of relevance as they have turned their back on everything they claimed to stand for in a cheap grab for a share of power. Alistair Carmichael's "bring it on" reference demonstrates that the LibDems are out of ideas altogether and have to quote recently forgotten Labour failures.

And Labour itself is a rabble scraping around for any straw at which to clutch. They forced the UK economy headfirst into the ground and now have the effrontery to question the SNP's fiscal policies.

The SNP ship is sailing along a rocky shore but that is all that it can do just now what with the constraints of funding imposed by an entirely unsympathetic Whitehall which is desperate that the good ship Holyrood should founder. That John Swinney can somehow balance the budget and sustain some form of growth is remarkable in itself and well beyond the comprehension of Geordie and Danny, the Treasury Twits.

But the real "bring it on" for my money is that these posturing, preening non-entities such as Carmichael really believe that they have anything valid to say about the future of Scotland. Let them come and let them preach - the more often the better I say. Let the people of our nation see on a repeated and regular basis that the coalition in London is completely out of touch with 21st century Scotland.

Scotland does indeed have two governments - one looks out for this nation's interests and one looks out for the interests of London. But let both governments state their case to the people of Scotland and then we'll see who is smiling.

Now that's "Bring it on!"